Libba Bray... A Mad Cow.

Book trailers seem to be the new hit thing for book promotions, and while I don't dislike them (I even went so far as to put the Sense and Sensibility and Sea Monsters preview in a blog post), I must admit, I also don't quite get them. I recently stumbled into a link to Libba Bray's book trailer for Going Bovine, however, reviewed here, and she seems to have struck on something more than the traditional dramatization/read-the-back-cover-blurb book trailer. Seriously. Libba Bray. Dressed as a cow. Wandering Random House offices and the streets of New York. You don't want to miss it.

The video isn't available anywhere that I can seem to embed it, but it is on Entertainment Weekly's Shelf Talker here.