Some clever author out there is capitalizing on this reputation, posting pages of a new mystery novel across the East Village on lamp posts. Though interviewees in a recent New York Post article on the lamp post book argue that this is an inefficient way to read a book, the marketer in me sees a kind of genius here: get them hooked with randomly placed pages, and then draw them into the book as a whole. It's guerrilla marketing to the core. It's kind of fun.
It's a small-scale effort, but I'm curious if anyone else has seen or heard about this. Things like this do make me miss the "only-in-NYC" nature of that city.
